Large majority of consumers unaware of solar brands

2020 . 02 . 17

Large majority of consumers unaware of solar brands

Most Dutch consumers are unable to recognize a solar panel brand or inverter brand. The low awareness shows that there are opportunities for brand positioning on the residential sector. The results of this brand awareness study are described in the End-User Insights report from the Dutch Solar Quarterly. In this report the awareness of 20 solar panel brands and 18 inverter brands are discussed.